Marketing operations
One platform running every brand.
A marketing agency running a portfolio of e-commerce brands, each with its own store, ad accounts and email program. We built the platform the whole portfolio now runs on: live channel data, revenue forecasting, creative production and reporting in one place, with AI taking the first pass at the work nobody should be doing by hand.
01 / The problem
Every brand ran on its own pile of tools, and the real work was done by hand.
Store, ad accounts and email, each in its own tool, for every brand. Seeing how a brand was pacing meant logging into four or five of them and piecing it together.
Forecasts were built in spreadsheets, reports rebuilt by hand, creative briefs written from scratch. Every new brand meant doing all of it again.
02 / The platform
One platform holding every brand in the portfolio, each with its channels connected live, plus the tools the agency runs on: forecasting and pacing, a creative studio and reporting, driven by an AI assistant working from each brand's own data.
Pick a brand. Everything follows it.
Brand A, every channel in one place
store, paid ads and email connected liveIllustrative walkthrough. Brand labels and figures are representative, not client data.
03 / How it was built
Shipped in stages, in the order that removed the most pain.
Discovery inside the work
We sat with the team and mapped where the data actually lives and how the work really flows across the store, the ad platforms and email, including the workarounds nobody had written down.
One connected workspace per brand
Every brand's store, ad accounts and email brought into a single, isolated workspace, credentials kept separate per brand, so the platform had one true, live picture to work from before any AI was layered on.
Forecasting and daily pacing
The deepest build: a revenue forecast the team can adjust and re-run, returning-customer predictions modelled from each brand's own history, and a daily view of actuals against plan.
Creative studio and reporting
A creative studio for the work that used to start from scratch: AI-generated ad concepts, a video asset library, storyboards, and an email and SMS calendar with briefs drafted from each brand's own data. Reporting runs itself: pacing reports and alerts that send on schedule, kept in one place the team can see.
04 / What changed
Every brand now runs in one place, with the forecasting, reporting and creative work driven from live data. AI takes the first pass while the team keeps every decision.
Tell us what you want to improve.
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